Google 166% bigger than world’s second largest media company claims report

alphabet g is for googleChinese search giant Baidu is the second fastest growing of the world’s major media owners, just behind social network giant Facebook, according to a report by media agency Zenith.

Baidu’s media revenue grew by 52% over the last year, while Facebook’s media revenue was up by 65% for the year, according to the study, which positions Alphabet – Google’s holding company – as the world’s biggest media company.

Google is 166% bigger than the second biggest media company, Walt Disney, with media revenues – which have grown by 17% year on year – worth $60bn.

The world's 30 biggest media owners. Source: Zenith

The world’s 30 biggest media owners. Source: Zenith

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.