Google 166% bigger than world’s second largest media company claims report
Chinese search giant Baidu is the second fastest growing of the world’s major media owners, just behind social network giant Facebook, according to a report by media agency Zenith.
Baidu’s media revenue grew by 52% over the last year, while Facebook’s media revenue was up by 65% for the year, according to the study, which positions Alphabet – Google’s holding company – as the world’s biggest media company.
Google is 166% bigger than the second biggest media company, Walt Disney, with media revenues – which have grown by 17% year on year – worth $60bn.

The world’s 30 biggest media owners. Source: Zenith
Hmmm – it’s either 166 times bigger or it’s 166% bigger. You can’t have 166% times bigger. That’s like saying something weighs 1300 oranges.
And while you’re fixing that, how about the sentence before: “which positions Alphabet – Google’s holding company – as by the world’s biggest media company”.
Always check to see if you a word out.
Hi Rrrosco,
Thanks for flagging, fixed up now.
Cheers,
Alex – editor, Mumbrella