Google AI Mode arrives to upend Australian publishers
Australian publishers - meet AI Mode
Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic.
AI Mode is touted as “Google’s most powerful AI search experience” by the company. It builds on the AI Overviews feature introduced in Australia a year ago, which provides AI-generated summaries gleaned from multiple sources and delivered in a conversational tone, with bullet points and links.
AI Mode completes the transformation of Google from a search engine to an answer engine, moving from providing links about a topic, to giving in-depth answers to multi-step queries.
