Google audits Youtube and ad platforms for accurate viewability reporting

Zoe Samios

February 23, 2017 4:36

Google has agreed to audit Youtube and ad-buying platforms DoubleClick Manager and AdWords just two weeks after Facebook announced it would audit its platform, allowing greater transparency for advertisers.

While Google currently has 30 MRC accreditations across display, video, desktop and mobile web, mobile apps, clicks, plays, impressions and viewability, and MRC accreditation for video impressions and statistics on its DoubleClick platform, the global giant said it would now audit Moat, Integral Ad Science, DoubleVerify and Active View to give advertisers greater “confidence in metrics”, specifically with campaigns on Youtube.

Google will now look to accredit video impressions and viewability statistics in both AdWords and DoubleClick Bid Manager.

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

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