Google, Autopact and agencies for Honda and QBE join the Automotive Marketing Summit

May 3, 2018 9:44

Mumbrella’s Automotive Marketing Summit will feature a pointed session from Google Australia’s industry head of automotive, Caroline Laird, discussing why the industry is only measuring 10% of the customer journey and using 0.5% of data available.

Caroline Laird_Mumbrella Automotive Marketing Summit_2018_Close-up

Laird, the industry head of automotive at Google, will tackle data and measurement issues in the industry

Laird will take the stage to reveal what can be done about this and why automotive marketers should be seriously thinking about autonomous customers and utilising the world of automation and machine learning to discover high, medium and low-value customers.

Taking place on August 9 in Sydney (earlybird tickets are on sale now), Laird will be joined by other newly confirmed speakers in different sessions representing Autopact, agencies for Honda and QBE, and Madam Wheels.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.