Google celebrates First Nations mentorship via 72andSunny and CampfireX

Google Australia has launched a new campaign depicting the challenges First Nations Australians face when overcoming ‘shame job’ and the transformative power of mentorship, created by 72andSunny.

The campaign is the latest iteration of the tech giant’s ‘Helping you help others’ platform, showcased in 2021 across a number of campaigns celebrating community helpfulness. The platform was developed in partnership with 72andSunny, the company’s local creative agency since the agency first launched in Australia in 2017.

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