Google delays Chrome’s blocking of tracking cookies to late 2023

June 25, 2021 10:35

Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023.

Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s creating” to enable targeted ads after cookies are phased out, providing the UK’s Competition and Markets Authority (CMA) signs-off on Google’s commitments and updated timeline.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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