Google delays ending cookies for third time: ‘We recognise that there are ongoing challenges’

Google has delayed the end of third-party cookies in its Chrome browser for the third time, pushing the timeline back to beyond 2025.

Google gave the update on “the plan for third-party cookie deprecation on Chrome” ahead of its first-quarter financials, due on Friday.

“We recognise that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” a company spokesperson wrote.