Google the ‘most influential brand in Australia’ says Ipsos survey, as Woolies edges out Coles

Google is the most influential brand in Australia, with its ability to alter how people “shop, think, act and behave” placing it ahead of other companies, according to a new survey.

Ipsos Australia quizzed 1,000 people with the search engine giant edging out Microsoft and Facebook. Woolworths was voted more influential than fierce rival Coles, with the supermarket brands fourth and sixth respectively. EBay completed the top five.

Ipsos marketing managing director Gillian O’Sullivan said the survey, the first Ipsos has carried out in Australia, measured five factors:  engagement, trustworthyness, corporate citizenship, leading edge and presence.