Google launches audio programmatic ads on DoubleClick Bid Manager

Brands will now be able to start buying audio inventory programmatically on Google’s DoubleClick Bid Manager, the tech giant has announced.

Marketers using Google’s DSP can now buy placements on Spotify, SoundCloud, TuneIn, Google Play Music, with Pandora coming soon, the company said.

Announcing the move, Jean-Claude Homawoo, DoubleClick product manager, said: “Audio advertising will continue to grow as music streaming services attract more users, and more consumers turn to audio for entertainment across devices.