Google Pixel taps F1 star Piastri’s dry humour in new ‘Switch’ campaign
The campaign leverages Piastri's natural demeanour
Rising Formula One star Oscar Piastri has brought his trademark deadpan manner to a new Google Pixel campaign that playfully riffs on his high-profile switch from Alpine to McLaren.
The Melbourne driver appears in the “Excited on the Inside” video campaign, delivering a low-key voiceover that contrasts with visual cues referencing his career move, including the swapping of a snow-covered mountain mural for a papaya painting — a nod to McLaren’s team colour.
The campaign forms part of Google’s long-running effort to convince largely Millennial consumers to switch from their entrenched loyalty to iPhones to Pixel devices, drawing a parallel with Piastri’s own decision to change teams.
