Google posts massive quarter, looks to introduce AI ad formats

Hal Crawford

July 24, 2025 10:51

Google is looking to introduce new ad formats native to AI Overviews, which are already being monetised by the search giant at around the same level as normal search.

The search giant gave the insights into its AI summaries – which have many publishers deeply concerned – during an earnings call in which it beat market expectations for the second quarter running.

In terms of the numbers, Google showed its advertising, services and cloud divisions all growing strongly year-on-year.

Its been a big quarter for Google (Midjourney)

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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