Google ditches First Click Free as part of publisher tools revamp

October 3, 2017 10:36

Google will end its First Click Free policy following trials with major global publishers and The Australian tightening access to the program, the company revealed yesterday.

From this week a new ‘Flexible Sampling” model will allow publishers to decide how many free articles they want make available, Google News boss Richard Gingras announced in a blog post.

Richard Gingras, Google’s vice president of news

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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