Google teams up string artist and The Iconic to unlock brand growth
The Iconic CMO Joanna Robinson
In years gone by, brands had an incomplete picture of their consumers. They may have had an outline. An idea. A shadow. A shape. A shifting vision of what might be there if they could just connect all the dots and see a little clearer.
This was an era when these very same shape-shifting consumers similarly lived with incomplete pictures, and had to rely on a vast array of assumptions.
If a debate arose at the pub, around the dinner table or in the aisles of a brick and mortar retail outlet, they couldn’t simply “Google it”.
