Google urges travel firms to step up mobile focus or risk losing business to competitors

Google’s Elisa Kelsall

Almost a third of marketers in the travel sector have failed to build mobile-friendly websites despite the rapid rise of consumers accessing brands through phones and tablets.

Google industry manager of travel, Elisa Kelsall, said those companies are likely to be losing sales as consumers drift away to competitors who are more mobile savvy.

Speaking at the annual general meeting of the Council of Australian Tour Operators, a 100-member trade association, Kelsall advised the industry to step up its mobile presence.