Google’s global partnerships head rejects idea it is trying to usurp media agencies
Mark Hollands, Newspaper Works CEO, and Jason Washing at the Future Forum event
Google’s global director of strategic partnerships has rejected the suggestion the company is seeking to replace the role of media agencies within the publishing ecosystem.
Speaking at today’s Future Forum event Jason Washing said the internet giant needed to make sure there was a more sustainable model being created for publishers as “at the end of the day Google makes money the more content that there is on the web”.
In a response to a question on fears amongst agencies that Google is looking to displace them he said: “Advertising agencies are amongst the largest partners we work with. We’ve been pretty consistent with the message that agencies are and will continue to be involved in solving problems. There’s a value layer that agencies have always served in media and we see no reason will go away.
