Google’s mistake with Glass was letting people think it was finished article says project boss
Teller speaking at SXSW
The man charged with creating Google’s most imaginative projects has said the company’s biggest mistake with Google Glass was in promoting it too much and allowing people to think it was a finished product rather than a prototype.
Speaking on how failure has helped his team at Google X become better, captain of moonshots Astro Teller told an audience at SXSW of the Glass project, which has been shelved by the tech giant, he said: “We made one great decision and one not so great decision.
“The great decision was to do explorer program and get the technology out there being tested.
Probably the best job title and name i’ve heard in a while
Scott Galloway: “Google Glass is not a wearable. It’s a prophylactic ensuring you will not conceive a child as no one will get near you.”
https://www.youtube.com/watch?v=XCvwCcEP74Q&feature=youtu.be&t=10m45s
I never thought that glass was a finished product? I do think that with Tony Fadell, now heading up glass, ‘it’ will shine.
Surely it will be the technology and not a product that Google will finally polish?
Snow goggles, like Oakley’s Airwave are examples of great, handy wearable’s: https://www.youtube.com/watch?v=_gIvrVgLmWM – old news too.
Are we going to see a technology from Google, which can then be implemented into a variety of products:
– windscreens
– glasses
– masks (recreational and professional…)
– windows (home / office / defence)
– tables (kitchen / board room)
– animals. Yes, animals.
The list is endless, so many uses. Fun times.
Which just demonstrates that Google, for all the data and insights, has learned nothing and continues to ignore its audience in favour of itself.
Google Wave suffered exactly the same issue.