Gorilla gives appliances the fashion treatment

April 7, 2017 3:52

Sydney agency Gorilla has given Italian appliance brand Ilve the fashion treatment with a play on the world of the fashionista.

The campaign breaking over the weekend invites people to “Join the world of the Ilvenista” with models used to draw attention to the Italian design.

Gorilla has sought to position the brand as the choice of passionate home cooks in the same way that fashionistas live for the fashion they love.

Daniele Bertuccio, marketing manager for Eurolinx which imports the brand, said the campaign aimed to highlight the hand-made qualities of the appliances.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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