Gorilla unveil new work for cooking appliance brand ILVE
Gas and electric household cooking appliances brand ILVE is positioning itself as the brand that “brings out the passionate cook in you” in a new brand campaign from Sydney-based creative agency Gorilla.
The campaign, which is running across outdoor, in homemaker magazines and online, encapsulates this positioning with the tagline ‘Get Lost in the Moment’, which is visually conveyed by people getting carried away with the creativity of the cooking process.
Eurolinx/ILVE marketing manager Daniel Bertuccio said: “We ventured onto this path for ILVE quite a few years ago and our instinct has really paid off for us with substantial and continued sales growth.
