Got Milk? In Nova’s case, no thanks

How different things could have been.

Today marks 25 years since the launch of the Nova radio network in Sydney.

And former programming boss Dean Buchanan revealed that if ad agency Saatchi & Saatchi had had its way, the station would have been called Milk.

Speaking on an episode of The Game Changers podcast this morning, Buchanan revealed that before the launch, Saatchi & Saatchi was asked to help with the brand