Goulburn Valley Peaches ditches the oarsome foursome in new ads by Host

Robin Hicks

August 1, 2011 11:03

Host has launched a series of ads for Goulburn Valley Peaches that see long-time brand icons ‘the Oarsome Foursome’ ditched.

With the introduction of the tagline ‘Not everyone’s happy’, various food items conspire against Goulburn’s ‘perfect peaches’.

http://youtu.be/stlc-F8tb6Q

http://youtu.be/ANWdAsQFbUA

Kacey Quinn, senior brand manager, Goulburn Valley, commented: “Many people forget that our packaged peaches are real Australian grown peaches, picked when perfectly ripe and can be enjoyed for occasions beyond dessert. We wanted a modern and flexible platform that could remind people of all these things”.

http://youtu.be/O4uF_DoG2oM

http://youtu.be/qnwNW02fI0U

David Smith, creative director at The Jamboree, noted: “The Oarsome Foursome always had a fun and quirky personality. We used this to create simple, funny, well-told stories that are a bit of a rarity in the world of packaged goods. The campaign should have real stand-out.”

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