Government advertising boosts ad market in June but print declines by more than 20 per cent

July 16, 2013 12:09

Heavy government advertising, particularly in TV, radio and digital, has helped the advertising market post a positive result in the last month of the financial year.

The latest Standard Media Index reports for June shows the market lifting 1.8 per cent to $683.7m driven in part by a major spike in government spending which ahead of the upcoming federal election is up, year on year, more than 110 per cent to $41.9m.

SMI reports that that most government spending was spent on television, radio and digital. The result saw metropolitan television post an additional $12.9m in bookings to $243.3 while subscription TV also posted a strong result recording $42.2m an increase of 19.2 per cent on last year.

Cinema advertising posted a 59.8 per cent increase in spending to $7.7m on the back of a large increase in automotive spending in the medium. Outdoor advertising posted a 6.9 per cent decline in bookings posting a $48.2m revenue result in June.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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