Government hands Big Issue magazine $1.2m to create jobs for women

The Big Issue magazine is launching a subscription service to grow copy sales and provide new jobs for disadvantaged women. The $1.2m initiative is being funded by the government. 

The Big Issue’s Women’s Subscriptions Enterprise will initially employ 90 disadvantaged women and six professional staff across Sydney, Melbourne and Adelaide.

Subscription sales will be overseen by professional telemarketers, with the 90 women working as dispatch assistants – collating, sorting and inserting the magazines every fortnight.

The Big Issue is currently sold to vendors, predominantly disadvantaged men, who buy the magazine at a cost of $2.50 each, which they then sell on the streets for $5.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.