Government rolls out $20m ‘Every little bit helps’ fuel-saving campaign

The government has launched a national campaign urging Australians to reduce fuel consumption under the tagline “Every little bit helps”.

Released today and reportedly costing $20m, the multi-channel campaign forms part of what the federal government says is a four-stage action plan in response to the global oil and gas crisis.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.