Government to amend code as Google closes in on further News Showcase deals

The Australian Government will amend the News Media Bargaining Code this week to ensure Google and Facebook would make lump sum payments under the proposed law, rather than paying for clicks.

The announcement comes just days after Google struck its biggest News Showcase deal yet with Seven, while an article in The Sydney Morning Herald today claims that Nine has signed a letter of intent with Google for a five year multimillion News Showcase deal. With Google’s “worst case scenario” threat to pull its search function from the market still looming,  those licensing agreements can reportedly be terminated if the code remained unchanged.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.