Government urges Victorians to prepare for bushfires
Melbourne agency Badjar Ogilvy has released a TV ad that urges Victorians to prepare for the threat of bushfires this summer.
The endline of the ad reads, “Don’t risk your life on a last minute decision’.
The viewer is directed to the website cfa.vic.gov.au.
love it. Just goes to show you don’t need a big budget to make a big impact. Smart creative choices.