Government’s million dollar splurge on selling its health policies

Tim Burrowes

May 28, 2010 10:51

Government spending is gearing up as the election approaches with $1m being spent on a TV campaign to promote the Rudd health reforms.

According to analysis of the ad spend prepared for Mumbrella by Xtreme Information, by Tuesday of this week, the TV spot had already been run on free to air television 404 times across the five major metro markets.

The top rating programmes it has been shown on have included several airings on top rating shows such as Masterchef, Hey Hey It’s Saturday, Underbelly and The Pacific. It has also run extensively on SBS.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.