GPY&R Melbourne launch ‘Free Range Cam’ campaign for Farm Pride eggs

Jack Fisher

April 22, 2015 2:14

Free-range egg producer Farm Pride have installed a large “free range cam” at Melbourne’s Emporium today, showing real footage from a free range Farm Pride farm in Central Victoria.

The campaign from GPY&R Melbourne will display the video feed for 48 hours to demonstrate the living conditions of their chickens.

Farm Pride GPYR Melbourne

The newly installed Swanson Street mega screen uses technology developed by oOh! Media.

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Jack Fisher

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3 COMMENTS

goodone 22 Apr 15

love it

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AD 26 Apr 15

BCM did this years ago for Sunny Queen Farms
https://bcm.com.au/work/sunny-queen-chooktracker/

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Sam Foote 27 Apr 15

Looks like it’s been done in the past, but a wonderful idea and campaign 🙂

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GPY&R Melbourne launch ‘Free Range Cam’ campaign for Farm Pride eggs

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