GPY&R reward environmentally friendly beach-goers with live music

Sydney councils Waverley and Randwick are encouraging Sydneysiders visiting Coogee and Bondi beaches to dispose of their litter in public rubbish and recycling bins by launching the “Junk Jukebox”, which rewards people with a live musical performance when they throw away their trash.

GPY&R Sydney have teamed up with Will O’Rourke and The Glue Society to create the “Junk Jukebox”, an oversized stage carousel structure made of plantation plywood accommodating multiple bins.

Whenever rubbish is put in the bins, the structure rotates with the musicians “suddenly coming to life and performing live for a short period”.

GPY&R Sydney executive creative director Bart Bawlak said in a statement: “By using music as a reward, we’re not just getting people to chuck their rubbish in the appropriate bins. We may even move punters to go as far as picking up other peoples’ litter and put it in the bin.”