Grand Designs Australia host Peter Maddison stars in ad promoting sustainability of wood products
Forest and Wood Products Australia has launched a new campaign to remind Australians of the benefits of using wood and forestry products as an alternative to unsustainable materials when building.
The ad stars Grand Designs Australia host, Peter Maddison, who explains that that “wood is a continually renewable resource” and the replanting process behind Australia’s commercial forests.
The campaign launches the FWPA association’s new brand platform ‘The Ultimate Renewable’.
