Grant’s puts biggest marketing spend in a decade behind new launch

Scotch brand Grant’s is to launch a new blend in Australia with the company’s biggest marketing spend in ten years.

Grant’s 12-year old blend, produced by William Grant & Sons, will be introduced to Australia through a campaign across print, integrated marketing and PR.

Running in trade publications Drinks Trade and National Liquor News, before moving to consumer magazines, the campaign carries the line: ‘Discover a Different Angle.’

Grant’s marketing manager Nathan Fisher said: “In the last 12 months we’ve really started to see a growing appreciation for aged whisky and recognise that Australia is home to a nation of sophisticated drinkers. Based on this, we have high hopes that the Grant’s launch will be a success.”