Grass sculpture stars in Tourism Vic film for Gippsland
Tourism Victoria has released a video to promote Gippsland as a travel destination.
http://youtu.be/60-Zwkv45ck
The video – created by Publicis Mojo Melbourne – has been uploaded on to Gippsland’s website, its Facebook page, and will run in cinemas. The film centres on a sculpture created in Croajingolong National Park by Melbourne artist Cory Thomas.
Terry Robinson, CEO of Destination Gippsland, said: “The premise behind the production was to document the creative journey of developing this inspiring and natural Gippsland art piece. The story peaks with a finished sculpture in the beautiful natural environment of Croajingolong National Park.”
Yeah I like it, I like that they’re not trying to sell the whole of Gippsland – and focus instead on the beaches, the natural environment etc. So often these sorts of ads can try and tackle too much (the recent SA ad springs to mind). Good to have some clear and clean, reasons to go.