F.Y.I.

Gravity Media Aus set to broadcast Powercor Stawell Gift

March 26, 2024 9:13

Gravity Media Australia is partnering with Stawell Gift Event Management to broadcast the Powercor Stawell Gift.

The announcement:

Gravity Media Australia today confirmed a new technology and production partnership to deliver the complete broadcast of this year’s Powercor Stawell Gift.

Stawell Gift Event Management have signed Gravity Media Australia in a new agreement that will see Gravity Media create and produce the complete all-screens Easter Monday coverage of the iconic Powercor Stawell Gift, first run in 1878 and today is Australia’s oldest and richest short distance running race.

This will be Gravity Media’s eighth year at the Powercor Stawell Gift which will be broadcast on the Seven Network on 1 April, and events across the Easter Weekend on 7+.

In addition to delivering all broadcast technologies and as “host” broadcast company, Gravity Media has also been appointed by Stawell Gift Event Management as the television production company for the event, creating, producing, and delivering the complete television production of the Powercor Stawell Gift.

Gravity Media Australia will access internationally acknowledged camera and broadcast and production technologies designed and developed by Gravity Media.

The production undertaking for this year’s Powercor Stawell Gift in the Northern Grampians region of Victoria includes 11 cameras and state of the art high definition outside broadcast and production trucks.

The coverage of the Powercor Stawell Gift on the Seven Network will be hosted by Jason Richardson and the commentary team includes David Culbert and Tamsyn Manou.

Murray Emerson, chair of Stawell Gift Event Management:

“We are proud to share our incredible event with people from across Australia through the three days of livestream coverage and Easter Monday free to air coverage. Gravity Media delivers great stories and compelling coverage year on year and we are thrilled to continue our collaboration for the 2024 carnival.”

Trent Taylor, managing director, 360 Sport and Entertainment:

“Our teams have a long track record of collaborating on world-class, innovative broadcast productions and have a shared passion for the Powercor Stawell Gift. Gravity Media are willing partners who are open to challenging the norm and have a thirst for entertainment-led sports productions. We can’t think of a better partner to continue to showcase this iconic event.”

Mike Purcell, head of production at Gravity Media Australia:

“Gravity Media is proud of its long association with the Stawell Gift. It is an event with a rich and deep history and once again we look forward to producing and delivering a compelling coverage. We appreciate Stawell Gift Management, 360 Sport and Entertainment and the Seven Network once again entrusting Gravity Media Australia with delivering the complete turn-key production of such an iconic sports event in Australia.”

Gravity Media Australia:

Gravity Media Australia’s acknowledged broadcast technology and production partnerships across major sports in Australia include the Australian Open and the Summer of Tennis, racing.com, the Melbourne Cup and all major horse racing events in Australia, the Bathurst 1000 and the Repco Supercars Championship, the Bathurst 12 Hour, the ESL Intel Extreme Masters Sydney, the World Athletics Cross Country Championships, the Tour Down Under, the PGA Tour of Australasia, the Stawell Gift, the FINA World Swimming Championships (25m) in Melbourne, the Sydney Hobart Yacht Race, Crankworx Cairns, the FIM World Supercross Championship in Melbourne, a partnership with Cricket Australia for the coverage of multiple cricket competitions in Australia and the delivery of broadcast and production technology requirements for coverage of the rapidly expanding and developing AFLW.

Through its studios, production, post-production, outside broadcast facilities and specialist camera technologies, Gravity Media Australia is currently involved with major production companies, television networks and pay television and streaming platforms in Australia across projects including The Voice, Australian Idol, Dancing with the Stars, The Masked Singer, Australia’s Got Talent, Would I Lie to You?, The 1% Club and I’m A Celebrity Get Me Out Of Here.

Gravity Media Australia post-production centre, Gravity House, plays a key role in the production of major international television productions across broadcast, subscription and streaming platforms, as well as movies from the Marvel Universe and projects from multiple US and international studios, and many of Australia’s leading independent film productions.