Great Northern captures Instagram images of Australia through sound in radio campaign

February 19, 2020 10:05

Great Northern Brewing Company is capturing the sounds and sights of Australia in a national radio campaign.

The campaign, from Clemenger BBDO Melbourne, takes inspiration from Instagram photos of people sharing a Great Northern and turns them into soundbites to be broadcast on radio where the photo was tagged.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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Great Northern captures Instagram images of Australia through sound in radio campaign

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