Great Northern captures Instagram images of Australia through sound in radio campaign

February 19, 2020 10:05

Great Northern Brewing Company is capturing the sounds and sights of Australia in a national radio campaign.

The campaign, from Clemenger BBDO Melbourne, takes inspiration from Instagram photos of people sharing a Great Northern and turns them into soundbites to be broadcast on radio where the photo was tagged.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Latest

ARN back in front of SEN as investors settle down on Kyle & Jackie O saga

CommsCon catchup: Want to survive the AI revolution? Make sure you're in the 'trust' business

Inside the surge of indie media wins

Government seeks agency to sell its $55bn high-speed rail vision

The Mumbrella Awards 2026 shortlist is hot off the presses

Great Northern captures Instagram images of Australia through sound in radio campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE