Greek crisis will not dampen positive advertising market outlook according to media buyers

Tajer

As the 2014-15 financial year wraps up major Australian media buyers are positive about the state of both the global economy and also the local advertising market, despite the current economic headwinds caused by the Greece debt crisis.

“The headline is really it’s a healthy marketplace,” Henry Tajer global CEO of IPG Mediabrands told Mumbrella. “On a broader market level we are expecting four percent growth – that’s consistent at around three and a half to four percent over the five years.

“Our view is that we are projecting growth over the next five years and that is in line with what we are seeing happen in the Australian marketplace.”