Green is the new black: why retailers want you to know about their green credentials
The the wake of plastic bag bans in Coles and Woolies stores across the country, Louise Grimmer and Gary Mortimer investigate exactly why brands need to promote their green credentials in this crossposting from The Conversation.
Australian supermarkets phasing out single-use plastic bags is just one example of how retailers are fiercely engaged in a race to be “green”. Other examples are dumping plastic straws, buying back used products and reducing unnecessary packaging.
Rather than competing on price or time, green credentials offer a way for retailers to differentiate themselves. Encouraging customers to make overtly good moves also has a psychological effect, allowing them to excuse poor behaviour elsewhere – such as buying a product that may not be ethically sourced.
Woolies has previously found itself in hot water over plastic packaging for its bananas Source: Reddit
