GreenLight secures licensing rights to Dr Martin Luther King
Media licensing, talent negotiation and rights representative consultancy company GreenLight has won the rights to the likeness, name and image of Dr Martin Luther King Jr. The company already has the rights to Albert Einstein, Steve McQueen and Thomas Edison.
The announcement:
GreenLight Selected to Represent Rights to Name, Image and Likeness of Dr. Martin Luther King Jr.
SYDNEY (January 13, 2012) – GreenLight, LLC (www.greenlightrights.com), a global media licensing, talent negotiation and rights representation consultancy, today announced that it has been selected to represent Dr. Martin Luther King Jr, one of the most recognised and respected leaders of the civil rights movement. This is the first time the organisation has engaged with an external agency to commercially represent rights to his name, image and likeness.