Greenpeace dobs Toyota into the ACCC for alleged greenwashing through ‘misleading advertising’

Greenpeace Australia Pacific has asked the Australian Competition and Consumer Commission (ACCC) to investigate environmental claims made in Toyota’s advertising, following its investigation into greenwashing.

The request, which concerns the environmental performance of the motor company’s vehicles, and its net zero ambitions, alleges Toyota is misleadingly marketing itself, to give the “false impression” it is leading the transition to clean cars.

Director of Greenpeace Australia Pacific’s electrify campaign, Lindsay Soutar

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