Greenpeace target poor seafood labelling in new video ahead of Easter long weekend

Greenpeace is attempting to highlight various problems connected to seafood that consumers may be eating unwittingly due to Australia’s poor labelling laws, in a video created by  Sydney-based executive creative director Andy Fackrell.

The ‘Meal of Fortune’ video sees SBS’s Matthew Evans educate consumers on the problems of human rights abuse, threatened species and harmful mercury levels in the leadup to the Easter long-weekend in which many Australians spend big on seafood.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.