Greg Byrnes on why Nine’s live and local strategy is here to stay
Nine head of content – radio, Greg Byrnes, celebrates his winners from survey two and points to areas where there’s still work to be done, in this chat with Mumbrella’s Zanda Wilson.
Replacing Alan Jones on 2GB breakfast is not a task many would relish. But Ben Fordham is giving it a red hot crack, and despite a dip in the second metro radio survey of the year, his share of 15.5% is still above the five-year average in the slot.
Fordham dropped 2.6 percentage points this survey, but after last book when 2GB had its best first survey result in over a decade, Nine Radio’s head of content Greg Byrnes is sticking to the hymn sheet.
It’s all about Nine Radio’s “live and local” strategy. “That’s what we announced proudly last year and that’s where we are taking talk radio,” he tells Mumbrella.
