Greg Byrnes salutes ‘powerhouse’ 3AW for ongoing radio ratings success
Nine’s head of content – radio Greg Byrnes spoke to Mumbrella’s Calum Jaspan about the ebbs and flows of radio ratings, pays tribute to 3AW’s run at the top and about the ongoing ‘live and local’ strategy playing out.
After the latest round of radio ratings, Nine’s head of content – radio, Greg Byrnes says that at the moment, Nine Radio’s strategy is just to focus on its own content, and not worry about how it stacks up against the rest.
“All we can do really is worry about what we’re doing, and make sure the programs are focused on, and delivering to their audience.”
In the the numbers reported this morning, 2GB’s flagship breakfast show, hosted by Ben Fordham reclaimed the top spot after last month’s historic ratings, which saw KIIS 106.5’s Kyle and Jackie O become the #1 breakfast show for the first time, in turn also ending the station’s 17-year hold on the top spot.
