Greg Byrnes says Ben Fordham is still outperforming expectations, but 2GB will ‘aim higher’
Nobody said replacing Alan Jones would be easy, but Nine Radio won’t be turning its back on Ben Fordham anytime soon. The 2GB host held his share from last survey, despite losing the top breakfast spot, and Nine Radio’s head of content Greg Byrnes joins Zanda Wilson to break down each metro market following GfK’s fourth metro ratings survey of 2021.
Ben Fordham is no longer the #1 breakfast show in Sydney. That was the headline splashed across the media when this week’s radio ratings dropped, and for good reason, with KIIS FM’s Kyle and Jackie O ending a 17-year streak for 2GB.
While not an ideal result for the Nine Radio station, it’s far from disaster stations at 2GB. After sliding for a few surveys, Ben Fordham arrested the momentum, with just a 0.2 point drop to keep a respective 13.3% share of listening.
And, as Nine Radio head of content Greg Byrnes rightly points out, 2GB is still the top-rating station in Sydney, holding an 11.8% share.
