Grey Sydney picks up Volvo Car Australia following global realignment of roster

 Volvo Car Australia has shifted its creative account to Grey Sydney from Arnold Furnace following a global realignment of its agency roster, Mumbrella can reveal.

Arnold Furnace had held the account since February 2013, with Grey now Volvo’s agency of record for brand and tactical communications, following the global realignment last December.

Oliver Peagam, marketing and communications director of Volvo Car Australia, said: “Arnold Furnace have been great partners in our business, helping to drive the success of our brand through this very exciting time. It’s unfortunate to be parting ways but I’m equally excited about the next chapter with Grey.

“They have shown a fantastic initial understanding of our brand and we’re looking forward to working closely with them to communicate our brand offering with strategic and creative thinking.”