Grill’d campaign found in breach of Ad Standards for violence and sexuality
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Ad Standards has found that a Grill’d campaign, created by The Monkeys, was in breach of Section 2.3 of the Australian Association of National Advertisers (AANA) Code of Ethics, advertising shall not present or portray violence unless it is justifiable in the context of the product or service advertised, and Section 2.4 of the AANA Code of Ethics, advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience.
There were also complaints under the AANA’s Food and Beverage Code Section 2.1, AANA Advertising to Children’s Code Sections 2.4 and 2.6 and AANA Environmental Code Section 2 which were found not to be in breach.
The spot in question that has been found to be in breach is titled ‘Grill’d vs Plastic Toys‘, and can be seen below.
