Group of flashers get their lungs out for awareness campaign
PR agency Burson-Marsteller has launched a campaign for The Lung Foundation aimed to raise awareness about lung health.
The “Show Us Your Lungs” campaign officially launched today with a community service announcement and a public presentation featuring medical experts and patient case studies in Sydney’s Wynyard Park this morning.
A “teaser” video was released on Friday ahead of the launch.
Breathtakingly clever. Should give planking a run for its money. Watch out for a rise in trenchcoat / raincoat sales, for all the right reasons . . .