F.Y.I.

GroupM Asia Pacific and Happy Finish helps brands immerse consumers in virtual and augmented reality

October 13, 2015 10:19

GroupM Asia Pacific has signed a strategic agreement with augmented reality and virtual reality company Happy Finish.

The announcement:

GroupM, the world’s leading media investment group owned by WPP, today announced that GroupM Asia Pacific has signed a strategic agreement with Happy Finish, a pioneer and world-leader in augmented reality and virtual reality. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions in the VR space for GroupM clients.

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