GroupM CEO Mark Lollback ‘concerned’ about linear TV

February 22, 2018 4:33

The CEO of WPP’s GroupM, Mark Lollback, has told media agencies and television executives he is concerned about the economic model of linear TV and the challenges it faces “in this new video world”.

Lollback said whilst he is very optimistic about the future of “the new definition of TV”, the industry had to face the fact that some audience segments are problematic and measurement is a mess.

Lollback: Forecasts for TV range from optimistic to apocalyptic

“As the CEO of GroupM I am aware of and concerned about the economic model of linear TV and its challenges in this new video world,” Lollback told the Future of TV Advertising Forum in Sydney today.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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