GroupM creates EssenceMediacom globally, Pat Crowley to lead merged 550-person agency
A global move from WPP media investment business GroupM has seen it merge two key media agencies, Essence and Mediacom, to create EssenceMediacom. Locally, the agency will be led by current Essence CEO, Pat Crowley.
As part of the move, current Mediacom CEO in Australia, Yaron Farizon, who has been in the role for less than a year, replacing Willy Pang in May 2021, will now head back to London for a global role within EssenceMediacom.
GroupM’s new look stable
Spare a thought for the poor old Switched On Media team members who have gone through 4 mergers in less than 2 years. Being passed around like a rag doll by WPP can’t be fun!