GroupM to launch in New Zealand with STW’s Ikon NZ to become part of the group

Sean Seamer

Media buying group GroupM is preparing to launch in New Zealand in early 2015, Mumbrella can reveal.

The new New Zealand operation will be headed by Sean Seamer, who was previous MediaCom Asia Pacific chief business development officer, and will see MediaCom, Mindshare, MEC and Maxus come under the operational and financial structure of GroupM.

While most of the GroupM agencies already have some presence across the Tasman the move formalises that position and also sees STW Group’s Ikon New Zealand, which already partners with GroupM agencies Maxus and Mindshare, taken under the GroupM umbrella there.