GroupM launches global audience buying company
GroupM has announced the launch of global audience buying company Xaxis.
The announcement:
June 27, 2011 –
GroupM announced today the launch of Xaxis, a global audience buying company that combines all of the demand-side data and technology resources of WPP (NASDAQ : WPPGY) and the trading leverage of the GroupM agencies into a single comprehensive resource. Housing the world’s largest pool of audience profiles in its proprietary database and reaching more touchpoints than any other solution in the industry, Xaxis empowers GroupM clients to deliver targeted advertising to global audiences more effectively than ever before. At launch, Xaxis will have a presence in 11 countries across North America, the UK, Europe and Australia, with plans to expand into additional markets later this year.
The days of the ‘ad network’ white labels who buy off the same exchanges are indeed numbered.
it was a good business. buy something for 20c, sell it for $5. only employ sales staff, minimal overheads. wrap it up in pseudo-science. was just too good to be true.