GroupM projects flat media expenditure over the next two years

August 3, 2016 9:48

Australia’s largest media agency group GroupM is projecting flat growth in media expenditure in this market, with the buying group expecting USD$10.8bn to be spent in this market in FY2016, up from USD$10.6bn last financial year.

However, it expects growth in the Australian market to pick up in FY2017 with media spend tipped to lift to USD$11.3bn.

GroupM’s projections also warn that the television sector is likely to see its revenues go backwards, marginally, with a 3% decline this financial year and a 0.5% decline next year.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Joan Warner 3 Aug 16

Interesting article. Glad to see predictions are positive for radio in FY 2017. However, they must have missed the Deloitte figures for the financial year 2016 which showed strong growth of 5.88% not a flat 0.9%.

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